Publishing
Finally your adventure is complete and you're ready to share it with the world!
There are many places where you can publish adventures, here are some of the best options:
- If you just want to share a free PDF of your adventure, the easiest way to do that is to upload it to Dropbox or Google Drive and share the link with people.
- DriveThruRPG - the largest online store where people publish and buy adventures. Their UI is a bit inconvenient and archaic, but it's worth learning how to use it because they have a pretty large audience.
- Gumroad - an extremely easy and convenient way to build an online store where you can sell your adventures.
- Itch.io - another great website people use to share their games and adventures. It's mostly focused on video games, but I've seen it used for TTRPG adventures as well. I don't have a lot of experience with it, but it's worth being aware of it and trying it out.
Marketing
Once your adventure is published, you may want to share it with people.
Share your adventure with your friends, on social media, and in our #finished-adventures
channel.
If your adventure is free - you can share it on /r/DMAcademy and /r/DnDBehindTheScreen.
Sharing your adventures on Reddit is one of the most effective ways to promote your work that I'm aware of - some of the adventures I wrote have gained thousands of upvotes and tens of thousands of views.
Note that these subreddits only allow you to share free resources (and even that - sparingly, and only as long as you actively participate in the community), but that's okay - creating and publishing free content will enable you to grow your audience and develop a community around your work.
You can create a discord server, a mailing list, or a Patreon account, and invite people who liked your adventures to join. Once you have an audience, you will be able to start publishing premium adventures and offering to sell them to your community.
Personally, I'm a web developer, so I've made a custom website for myself. But if I wasn't - I would probably use Gumroad.
Gumroad enables you to easily grow an audience of email subscribers - once a person has bought (or downloaded for free) one of your adventures, you can send them email notifications about your future projects. Gumroad has all the email capturing and sending functionality built in.
That means that all you need to do to sell your adventures is:
- Grow your audience by sharing your free adventures in exchange for people's emails.
- Email your subscribers when you release a premium product.
I believe this is the easiest and the most straightforward strategy to use if you're planning to make money with your adventures.
Another good alternative is to release most of your adventures for free, and then ask people to support you on Patreon (you can make some of your adventures available only to the patreon subscribers).
Activity
- Choose your adventure publishing platform.
- Upload and Publish your adventure.
- Share your adventure with your friends, on social media, on Reddit, and in our
#finished-adventures
channel.